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Saturday, October 17, 2026
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Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic achievements in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload a portion of his shareholding in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – after McLaren were valued at £3.5 billion in an adjustment to ownership structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a stake in the region of 5%.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Shareholder Structure

Remaining partners in the team are Mercedes and chemicals giant Ineos Group, who both hold one-third of the enterprise.

An official representative said: "We are providing no official statement on this. The management structure of the team stays unchanged, and all three partners are dedicated to continued achievements of the brand in F1."

Valuation Growth

This arrangement would represent a significant increase in worth of Mercedes F1 since Ineos Group bought its share for £208 million in 2022.

This surge demonstrates the expansion in market values of F1 teams in the past few years as a consequence of the growing popularity of the sport around the world.

This was also seen in the box-office performance of the F1 movie starring Brad Pitt, which was released last summer and earned more than $630 million (£458m) at the box office.

The film represents the actor's top-grossing movie and the most successful sports film ever released.

Present Performance

Mercedes are second in the team standings, behind McLaren, with three races left this season.

Mercedes' primary racer George Russell has won 2 of the 21 races so far and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

KJ
The writer

Kevin Johnson

Eleanor is a digital marketing strategist with over a decade of experience in helping brands achieve measurable growth through innovative campaigns.

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