Users will soon have a fresh option that enables them to lessen the amount of AI-created content appearing in their timelines. This initiative comes as the platform revealed that it now features over 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale rollout. This shift aligns with a surge in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding video streams on a competing service only show AI-generated videos. A considerable share of this output is considered low-quality AI content, a label for inferior, bulk-generated content that is often illogical or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, ranging from digital art to science explainers, and we intend to give people the ability to increase or decrease of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its service identified as made with AI. Overall, over 100 million media items are added to the service every day, making AI content a relatively small portion of its total content library.
How to Adjust Settings
Members will be capable of decrease or raise the level of AI content they watch by opening the “manage topic” feature in the platform and choosing “AI-generated content”. Other topics that can already be adjusted under the tool include politics, style, beauty, and choreography.
Platform Guidelines
TikTok’s policies require creators to label lifelike AI-generated content, and it bans dangerous fake videos of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the app will from now on add an artificially created tag to content created with its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This step is designed to deter users from trying to circumvent the labeling process.
Responsible AI Funding
The platform is furthermore establishing a $2m awareness program for professionals and organizations to develop learning resources about using AI responsibly. This initiative will benefit non-profit groups specializing in educating coding and technology.
Moderation Strategy
TikTok has justified its safety measures, during discussion over plans to cut jobs for hundreds of safety staff in the UK. It is planning to reduce a significant number of roles in its user protection department in London, with labor groups and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can shield workers by filtering out the most distressing content before it has to be seen by humans. The company reported a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to the use of its AI tools.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as quickly as possible, which is the area in which a lot of the machine support is proving valuable process content quickly.”
